100 for the Ocean

A 1 month print fundraiser for ocean conservation.

Welcome to our Ocean Loving Community.

We are excited to return for a second year to tell the stories of oceanic heros.

100% of net proceeds from this campaign help to showcase and spotlight underfunded and under-represented ocean NGOs. This fundraiser will enable us to empower frontline organizations to protect and restore fragile ocean ecosystems, and inspire widespread change.

100 for the Ocean assembles some of the world's most accomplished photographers and provides rare access to their works at an extremely affordable price - all to benefit ocean conservation!  

  • 100 world-class photographers.
  • 100+ breathtaking prints on offer.
  • Prints start at just $100 USD each.
  • 100% of the net proceeds is used to support Ocean-based NGOs through storytelling on a global scale.

Paul Nicklen and Cristina Mittermeier co-founders of both SeaLegacy and 100 for the Ocean, are on a mission to use visual storytelling to protect our ocean. Now 100 photographers of all genres have donated their work to support this cause.

We know the power that images have to move individuals and audiences into action. We are humbled to be part of such a passionate community of fellow artists for this campaign and we hope you will join us and share 100 for the Ocean with your network to expand our reach.

Thank you for your continued commitment to protecting our planet. We are both grateful to be part of such a passionate community of fellow artists, and we look forward to the launch of 100 For The Ocean!

In hope and with gratitude,

Cristina Mittermeier, Paul Nicklen and Chase Teron

Co-Founders of 100 for the Ocean

* Please note all pricing is in USD unless Shopify has adjusted to your local currency. Thanks!

If you want to request interviews, schedule PR or just get in touch please visit our contact page here.


100 for the Ocean

Our Mission

More About Our 100 for the Ocean Mission & Motivation

Our goal is to not only raise awareness but to take concrete action.

The photography, the prints, the artwork all help grab your attention to help begin the conversation. By showcasing the work of 100 world-class photographers, 100 for the Ocean aims to draw attention to the beauty, complexity, and vulnerability of marine environments. Through powerful imagery, the project seeks to educate people about the importance of healthy oceans as allies in our fight against the threats they currently face.

The global ocean faces incredible challenges include, but are not limited to:

  • Climate Change: Climate change is one of the biggest challenges facing the ocean. Rising temperatures, ocean acidification, and sea level rise are all impacting marine ecosystems and biodiversity. The ocean produces 50% of our oxygen that we breathe and it is a vital carbon sink.

  • Overfishing & Poor Fishing Management: Overfishing is a major threat to the ocean's health, with many fish stocks being harvested at unsustainable levels. This can lead to declines in fish populations and impacts the entire marine food web. For example, it is estimated that up to 100 million sharks are killed each year, largely due to overfishing and the demand for commercial products (makeup ingredient listed as: squalene = shark liver) and for food delicacies. This represents a significant decline in shark populations, with some species declining by up to 90%.

  • Pollution: Pollution, including plastic pollution, oil spills, and chemical pollution, is harming marine life and damaging marine habitats.

  • Plastic Pollution: There are currently trillions of pieces of plastic in the ocean which add up to over 2 million tons of plastic currently cover the world’s oceans. With an additional 8 million tons of plastic entering the ocean every year. This pollution harms marine wildlife, damages marine habitats, and even enters the human food chain. To put this in perspective, a study from The 5 Gyres Institute reports that there are 21,000 pieces of plastic per person on the planet in the ocean.

  • Habitat Loss + Biodiversity Loss: The destruction of marine habitats, such as coral reefs and seagrass beds, is a major threat to the health of the ocean. These habitats provide important homes and food sources for many marine species. Biodiversity Losses Since 1970: Since 1970, marine biodiversity has declined by an average of 36%, with some species experiencing population declines of up to 80%.
  • This loss is attributed to overfishing, habitat destruction, pollution, and climate change. The destruction of marine habitats, such as coral reefs and seagrass beds, is a major threat to the health of the ocean. Coral reefs are particularly vulnerable, with an estimated 50% already lost or severely damaged. Additionally, pollution from various sources, including oil spills, sewage, and agricultural runoff, harms marine life and damages habitats.

  • Species: Invasive species can disrupt marine ecosystems and displace native species, leading to declines in biodiversity and changes in ecosystem dynamics.

  • Ocean Acidification: As the ocean absorbs carbon dioxide from the atmosphere, it becomes more acidic, which can have negative impacts on marine life, including corals and shellfish.

  • Marine Protected Areas from Poor Governance: Less than 8% of the ocean is considered a Marine Protected Area. Weak laws and enforcement, can lead to unsustainable and damaging practices in the ocean, including overfishing and pollution. There’s no accountability nor ownership of MPA’s.

Funds raised from 100 for the Ocean print fundraiser is going towards these 7 key wedges through amplifying and helping the selected ocean NGOs (Non-government organizations).

*Our group of 100 contributing photographers has nominated and voted on underfunded, under-represented organizations from around that world that need our help. We will announce the 5 selected mid May!

  1. Protect more of the ocean.  By advocating for the protection of at least 30% of the ocean real estate of the countries who have signed the CBD by the year 2030 (i.e., the 30x30 goal).
  2. Protect more species.  By supporting protections through international agreements like CITES, and local governments.
  3. Restore degraded habitats. By promoting the restoration of habitats like mangrove forests and coral reefs
  4. Stem the flow of pollution to the ocean. By supporting technological innovation and policy change
  5. Rethink how we source food from the ocean. By advocating for policy change, public awareness and innovation in aquaculture practices and plant-based seafood alternatives.
  6. Recast the ocean as a solution to climate change. By contributing to the restoration and protection of blue carbon sinks, the creation of blue carbon marketplaces, and the support of innovative solutions,
  7. We must achieve Ocean equity and justice for coastal communities. All the work that we do in each of the wedges has to be viewed through this lens to make sure the solutions we are proposing do not leave people or planet behind.  We also must identify and support the next generation of ocean change-makers from diverse communities across our planet.

By purchasing a piece of art from our collection, you are supporting the work and mission of three inspiring NGOs who work in these areas.


Announcing: Our 3 NGO Beneficiaries for 2024

These ocean organizations are working within our 7 key recovery wedges:

  • Creating marine protected areas.
  • Protecting species.
  • Eliminating plastics from waterways.
  • Restoring ocean habitats.
  • Rethinking fisheries.
  • Harnessing the power of the sea to tackle climate change.
  • We must achieve Ocean equity & justice for coastal communities.
New Zealand

Young Ocean Explorers

Since 2012 we’ve been on a mission to inspire kids to love our ocean, through entertaining education. 

We want to capture children’s imaginations through great storytelling, bringing the beauty, awe and fascination of the ocean and its inhabitants alive. 

Our vision is to create generational change by connecting hearts and minds with the importance of enjoying and caring for our oceans and give them tools to make a better future. 

Pacific Northwest

Oceans Initiative

Grounded in the Pacific Northwest, we are a respected, global conservation and research organization that delivers innovative science to conserve biodiversity and build resilience in the face of climate change. Our vision is a world with healthy ocean ecosystems that support marine life and sustain equitable human communities.

Oceans Initiative is perhaps best known for conducting innovative research to understand human threats to the critically endangered southern resident killer whale (SRKW) population, and guiding effective and precautionary recovery plans.

Oceans Initiative is a boundary-spanning organization working at the interface of science and policy. We conduct original science to complement the work of our campaigning NGO colleagues. Unlike pure research programs, we shepherd our science through to use in conservation decision-making.

French Polynesia

Coral Gardeners

We are on a mission to revolutionize ocean conservation and create a global movement to save the world’s coral reefs through active reef restoration, awareness activities and innovative solutions, developed by our CG labs.

The core of our work is built around coral reef restoration. Using the latest techniques and methods, our team of gardeners grow and plant resilient corals to revive reef ecosystems. Our aim is to expand restoration around the world and empower the local communities to become coral gardeners as part of a bluer economy.

We raise awareness to inspire people to take action for the reef and tackle climate change. Locally, we educate the islanders on the importance of coral reefs by involving them in hands-on workshops. Globally, we use various medias and unconventional collaborations to reach the world and make ocean conservation impossible to ignore.


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We have duty free delivery to the US and Canada. We are not collecting tax on behalf of any country.

Customers in other countries may have to pay an import tax, duties, or Customs clearance fee as required by your port of delivery.

We offer 100% cotton based fine art papers and aqueous pigmented inks for our fine art digital printing, minimizing our ecological footprint. Our commitment extends to our packaging materials, which consist of biodegradable wrapping and 100% recycled, unbleached tubes for shipping. Additionally, our packing tape is made of brown paper with a vegetable starch adhesive, further reducing our impact on the environment. Through these practices, we strive to preserve our planet while delivering exceptional quality to our customers.

No and here's why: Each print available is only printed when sold and on demand, so that we have zero waste. Due to the prints being printed in Canada and our team of 100 photographers are from around the world, we cannot make this happen unfortunately. However, with each print you will receive a card with the artist's name, title of the piece, and the caption that accompanies the image.

This year 2024, we have two print only offerings and a special framed option:

Small - Image size: 8x12", unframed with approximately 1 inch borders on each side and final size is 10x14"

Medium - Image size: 11x17", unframed with approximately 1 inch borders on each side and final size 13x19"

Special Framed option - Image size 16.25x24.25" with a 2 inch white matte, black frame and final size is 21x29" framed.

In the unlikely event of receiving a damaged artwork, please contact us within 48 hours with pictures of the damage. Once confirmed, we will endeavour to replace the edition, free of cost.
In the event that we are unable to replace the edition, we will arrange a refund upon receiving
the returned damaged artwork and corresponding Certificate of Authenticity (where applicable).

We are so sorry, but we cannot alter the invoice price in any way. We do not collect sales tax and it is your own government who determines whether or not to collect import taxes or duties.

All prints start at $100 USD, Shopify has local markets and converts currencies to help you out. So if you're Canadian for example, you'll see around $139 based on the current conversion rate.

Larger size prints have larger price points.

You will find that our prices are listed as starting at $100USD but you will see different prices on the website depending on your location it changes to your currency.

We have the standard USD currency as it is a good international currency and makes sense to keep it consistent pricing under one currency.

There are only 100 editions at each size for the print only options and this year for our framed (16.25x24.25") option we have only 20 editions. So once they're gone, they're gone.

In our fundraiser, each photographer and artist has graciously their artwork to have 100% for ocean conservation. If you want larger prints please contact and reach out to these amazing photographers and artists and support them directly.

We cannot change orders after they are submitted, however if your order has not been processed, we may be able to cancel your products or adjust your address. Because our orders are processed quickly, please contact us as soon as posslble.

No, the purchases are not tax deductible because you are purchasing prints and not a straight donation.

Please contact us at hello@100fortheOcean.com with any other questions.